When you set out to market your books or promote your business, the best thing to do is be authentic. Tell the story behind the real you. Open up and be real. Your prospects want to see the authentic side to your life and know that you are genuine and aren’t trying to scam them.
I’m an author and I write romantic suspense novels. My most recent release is entitled, Bella Lucia. It is a story unlike my other suspense books, but I felt compelled to write it. When I began my initial marketing for my book, I kept the door to my heart closed and was not truly open about the inspiration for my book. Now, not every author out there wants to bare his or her entire soul to the whole world. However, if you’re trying to truly connect with others, you need to open up.
The Journey Toward Authenticity
I started realizing I needed to completely open up about my story—why I wrote this book…but I didn’t want to. I was scared and I knew that being open about my personal struggles would be hard because I had to become vulnerable. That is not something that I do very well; especially not with the entire online world.
I’ve taken that step of faith and opened up. I wrote a guest blog about my story and it felt so good to actually finally open up about why I wrote Bella Lucia. My hope was that other women like me might find some hope and encouragement that they are not alone. The awesome part about sharing my story was that I connected with other women who were in the same situation as me. It was a breakthrough for me, and now I’m able to share my story without fear.
The beginning of my story, or at least this chapter in my life, started when my husband, John and I, met back in 2001. We quickly became good friends. Three years later we were married. This July, we’ll be celebrating our 13th anniversary. Of course, we’ve gone through the normal married stuff—you know, adjusting to life as a couple and all the issues that come with that—but one issue has left us feeling isolated in our little section of the universe. After 12½ years together, we still have not been able to get pregnant.
The road we’ve traveled has been difficult, but we’ve grown so much together as a couple and we’ve gotten stronger. However, that hasn’t made the inherent pain of being a childless couple any easier to deal with. My husband comes from a big, traditional, Italian family. Of his cousins, we were the second couple to get married. In the ensuing years, his other cousins and brother have gotten married and they’ve all been able to conceive and have children. On my side, my two brothers and their wives, and my sister and her husband also have been able to get pregnant, as have two of my cousins.
Constantly being around women, who got pregnant so easily, hasn’t been easy for me—especially as we are now in year 12 of our marriage. Others, who have been married for less time, already have children. Although, God has been good and He’s brought friends into our lives in similar situations and we’ve been able to support each other through the ups and downs of trying to get pregnant. My one friend has been married for 10 years and they still haven’t been able to conceive yet.
Beautiful Light in the Darkness
Living with this ache in my heart, always feeling the call of motherhood, but never being able to have a child, led me to write Bella Lucia. As I mentioned, I write fiction and I felt God leading me to create a story dealing with the subject of infertility and all the painful struggles involved, yet weave His hope into the plot. Even though this story is fiction, it’s a very personal story for me and I wanted to share how when you invite God into the midst of your circumstances, He always turns everything out for your good…even during the hard times.
When I wrote about the main character, Gwen, looking longingly at the empty chairs surrounding her dining room table—that was familiar to me, because I’ve done that, and felt the longing. When I wrote about Gwen being in pain when her best friend so easily got pregnant after only a short time married, I went through that pain as well with other family members conceiving so easily. When Gwen’s heart was broken every time she would pass by the local playground on her daily jog and see the children playing and mother’s sitting watching their children, I felt her pain…wondering if I’d ever become a mother.
I know what it feels like to desperately want to be a mother and have a family. Yet, I know the peace that passes all understanding as God is guiding me and my husband through this rough time in our lives. He has a plan and I may not understand it, but I know He has our best in mind. Of course, it’s not always easy to believe that, but our faith is what has gotten us through and will continue to guide us.
Trusting in God's Perfect Timing
Right now, my husband and I are going through a time of waiting on the Lord. We do believe that He has a plan for us, but sometimes when a deep-seeded dream is not realized, it’s very difficult to move on and accept a new perspective on how your life is going to play out. I do believe that there can be fulfillment in your life even in infertility, but that belief is still kind of shaky right now. Let’s just say my husband and I are taking baby steps towards whatever future God has for us—one day at a time.
Show Your True Self
So whatever your business endeavor is or whatever you are trying to promote, remember to be authentic and show your prospects your true self. Being genuine about who you are, what you’re all about and what your motives are—is the key to connecting with your prospects.
Book Trailer for Bella Lucia