Write Wise Tips: 3 Easy Steps for Promoting Your Author Website



3 Easy Steps for Promoting Your Author Website

Carolyn M. Walker

A common question often asked by authors is: "How can I get more visitors to my author website?" While there is no overnight magical one-in-all answer, there are some quick and easy methods you can use right now to improve your online presence which does increase the number of visitors you get! Read on to learn what they are.


Tip #1: Tell Everyone about You (I mean everyone)

Just because you built it doesn't mean they will automatically come. You must tell them about it and often. I’m talking about spreading the word. You can't like (or love) something if you don't know about it! One of the biggest mistakes that many authors make today is not telling anyone and everyone about their book and website! It is a return to the basics, but this method is tried and true to this day.

Your book is not just a business card you quietly leave behind hoping for others to pick it up. And your website is not a detail that you may or may not mention, depending on the wind. You must own it and share with the world the great things you have brewing. Word of mouth is so important, and many people forget this. Tell everyone in the community (in person and online) and share frequently online and in your circles. Don’t be afraid to promote regularly. Connecting and communicating is half the battle to gaining new visitors.


Tip #2: Use the Right Words

When promoting yourself online, keywords are search terms that people input into search engines to find things. If you want to gain more visitors to your website, you must help yourself be found. This happens with the proper use of keywords. Be sure to use relevant keywords that relate to your industry and specific product or service. As an author, you will want to appeal to readers so keywords that are reader or literature-centric are ideal. Authors are encouraged to share about themselves outside of writing but remember to keep the focus on you and your book. Your keywords should always circle back to the topic at hand. You also treat your name as a valuable keyword on your website, which will help you to rank better when people search for you by name.

A word of warning: be careful not to overuse keywords. Obviously overusing them can get you into a lot of trouble with search engines like Google, so make sure you use them within reason. Aim to sound natural and you should be fine!


Tip #3: Blog Often

The more you blog, the more you get noticed. This is a fact. This will help to increase your website's presence over time. Why? Because blogs are considered revolving content, meaning it is viewed as new and “fresh” content, and that gains more attention from search engines. Static pages (like an 'about me' or 'contact' page) are the opposite of revolving pages or content. These typically remain the same with little updates as needed. In the end, more attention from search engines means more exposure, which is good for you!

The definition "often" can vary from person to person, but a general rule of thumb is to blog at the very least, once a month on the lightest end, to once a week on the moderate end. If you really want to get noticed even faster, blog more than once a week if you can. Remember, the more you blog, the more chances you can bring fresh content to the table and that’s what gets attention.

Regularly implementing these tips will help you on your way to better promoting your website. The best part about these three tips is that they are great starters for authors trying to drive more traffic and they work very well in tandem! It’s as easy as this: write a blog, use the right and relevant keywords, tell everyone about it, repeat! Do this more and you will start to get some traction through interactions, comments, new followers, and subscribers. Happy promoting!

About the Author


Carolyn M. Walker is a California native and lover of all things literary. By day, she is an experienced copywriter, editor, and marketing consultant. By night, she is an author of thrilling original fiction. After earning her Bachelors in English Literature and Psychology, she wrote her debut fiction novel, Immortal Descent, releasing April 2018.

Aside from writing, Carolyn is also passionate about art, food, travel, history, and music. She now lives in sunny Florida with her family.

Connect with Carolyn online on her website, Twitter, Facebook, Goodreads, and Amazon.

You can read Carolyn's column the 1st Saturday each month here at Pandora's Box Gazette.

How have you been promoting your author website? Have you done any or all of these three steps?


#CarolynMWalker #MissWriteWise #Writing #OnlineMarketing #Blogging

Paula Thomas.YL Success wiht Paula Logo.
Young Living Banner.Lavender.jpg
Gillette on Demand.jpg
Boxed Wholesale Delivered
Ambit Energy
Finally Family Homes.LOGO.jpg
Rakuten Ebates.jpg

© Joanne Troppello and Mustard Seed Sentinel, 2019. Unauthorized usage or duplication of any content published on this website without specific written permission from the site owner is strictly prohibited. With appropriate and specific guidance, excerpts and links may be used provided full definitive credit is given to Joanne Troppello, the contributor, and Mustard Seed Sentinel. Publication start date March 2016. MSS is a participant in the Amazon Services LLC Associates Program.

DISCLAIMER: MSS reserves the right to remove comments on articles and in the forum that are not in line with our family-friendly brand and faith-based Christian magazine theme. Please make every effort to comment on articles and participate in the chat rooms in a friendly way that is devoid of profanity and hateful speech. MSS reserves the right to decline site membership (both the free membership and paid subscription membership) to any members who are violating our requests to keep this online community family-friendly. No spam links or comments will be allowed. Spam, profanity, and hateful speech will be deleted.

Freelance content submissions are always welcome and can be submitted through the submit button on the top of the Home Page underneath the header. All submissions are subject to review and possible rejection if the content does not meet quality standards. Edits may be suggested or required for some submissions. At this time, compensation is not given for submissions. However, as the Mustard Seed Sentinel readership grows, financial compensation will be provided for freelancers who submit appropriate and acceptable content for publication, such as the following: author interviews they've completed, guest blogs, or news articles. All freelancers will have their byline listed. NOTE: Mustard Seed Sentinel is a family-friendly publication and only appropriate faith-based content will be accepted.

This magazine is available for free online.

If you like our content and want to support

this publication, feel free to donate below.

Our paid subscription page is for paying members only. Engaging content, educational information, and interactive activities like webinars, as well as podcasts, are available for these paying members.

Publication of Mustard Seed Marketing Group, LLC