Why Digital Marketing Matters for Authors
By Carolyn M. Walker
When it comes to marketing, there is a lot to understand. Digital Marketing offers many benefits to an author. But what exactly? Today, I’ll help you better understand how important digital marketing really is for the modern author.
Keeping Up with the Times
One of the biggest challenges authors face today is understanding the importance of properly marketing themselves. All that hard work went into creating your masterpiece but once it’s done, many find themselves lost on what to do next? Several valid questions come to the surface like:
How do I find readers?
Do I need an active website?
Is social media necessary?
Should I connect with others in the writing community?
How much time and money will it take to promote myself?
And these are just the tip of the iceberg of questions! Figuring out where to start can be daunting but with a sound plan, you can begin to build momentum, and achieve tremendous success. It all starts with the “how.” The answer is marketing. Not only can marketing help you reach out and engage with people, it will also help bring people to you. If you didn’t consider developing a marketing plan for your work before, now is the time to reconsider.
How Digital Marketing Affects Authors Today
More and more people are turning to their digital devices to do everything, from shopping to reading to learning.
Since times have changed, authors should too, if they want to keep up. With the majority of consumers going online every day, it would behoove you to take advantage of digital marketing! Digital marketing comes in many forms so there truly is something for everyone.
Getting in the Right Frame of Mind
By nature, authors are creative souls, often pursuing a passion. We are driven by our need to create and we are very proud of our craft. For many authors, their book is their pride and joy—their baby. And there is nothing wrong with adoring our own work, so long as we don’t stop there. Unfortunately, many authors do. The idea of promoting yourself and marketing your work quickly begins to sound very business-like. The truth is, that’s exactly what it is—a business.
So many authors don’t view their work as a business and they should. Essentially, being an author is a lot like running a small business. You have a product (your book(s)) and you have a customer (your readers). Just like any other business, if you want to succeed, you need to market it. This is a big step for many authors but a very necessary one. Start thinking about your work as a business and it will help you to better understand the importance of why marketing is so vital to your success as an author. Getting in that right frame of mind makes all the difference.
Taking the First Step
Once you’ve decided to get yourself out there, you need to develop a marketing plan.
A marketing plan is a comprehensive and strategic blueprint that outlines a variety of marketing efforts to help promote your business. Some marketing plans cover the coming quarter, others outline the coming year. The most lucrative ones are ongoing or open ended. Developing a marketing plan helps you to get a better idea of specific goals, activities and marketing objectives needed to help build your name and promote your work as an author. If you are savvy and willing to learn the ropes, you can begin this on your own. If you aren’t sure, working with a professional to develop and implement a strong marketing plan is a smart choice. Either way, authors today need to start thinking more about marketing and finding effective ways to build a fruitful marketing campaign for continued success.
Next time, I’ll talk more about the different types of digital marketing and how they can benefit you! Till next time, write wise!
About the Author
Carolyn M. Walker is a California native and lover of all things literary. By day, she is an experienced copywriter, editor, and marketing consultant. By night, she is an author of thrilling original fiction. After earning her Bachelors in English Literature and Psychology, she wrote her debut fiction novel, Immortal Descent, releasing April 2018. Aside from writing, Carolyn is also passionate about art, food, travel, history, and music. She now lives in sunny Florida with her family.
You can read Carolyn's "Write Wise Tips" column on the 1st Saturday each month here at Pandora's Box Gazette.