Business Corner: Ghosting of Ads on Craigslist

Ghosting of Ads on Craigslist

by Joanne Troppello

Craigslist has become the go to place for people applying for jobs. They get an extremely high amount of traffic to their site each month and everyone knows what Craigslist is. Now, if you’re a small business owner or especially a home-based business owner who needs to place ads online for your business—whether you’re looking for more home workers or just want to advertise your services, your ads can get ghosted.

What does ghosted mean? Well, you can place ads and get confirmation from Craigslist that your ad was posted. However, have you ever thought of actually checking on their site to see if your ad was really posted? If you haven’t, then you should have been checking. Craigslist has gotten so big that they are now utilizing an automated computer system which checks through all the ads which are posted.

This program has certain criteria for which ads will get ghosted. If you know how to avoid being ghosted, then obviously, your ad will stick. Although, you should keep in mind that even if you follow all the rules that I’m going to share with you, expect to have a small percentage of your ads ghosted—there is no way to completely avoid getting ghosted on Craigslist, but you can maximize your chances for success if you apply the following strategy.

It should be noted that you are only permitted to