How to Write Enticing Content that Gets Noticed
by Joanne Troppello
When you write content, you want to know that people are going to read it. However, if you don’t have a large blog following, that can seem like a very daunting task. You want to write content that engages people and gets them to follow your call-to-action (CTA).
People want to know things—whether the content they’re looking for is intellectual food for thought or way on the other end of the spectrum—they’re looking for something.
Content That Converts
If you want to write content that converts, consider implementing the following steps into your content writing efforts:
Make Your Title Count – People won’t take a second glance at your title if it’s not interesting and exciting. You can use a headline analyzer like the one offered by coschedule to analyze if your headline will attract attention and get people to click through to your blog or article.
Don’t Let Readers Down – Make sure that your article is as interesting, valuable, and engaging as your headline promised. If you disappoint your readers with lackluster content, they will think twice before visiting your blog or website again.
Write for Scanners – People are constantly multi-tasking and don’t have time to read through long-winded 2,500 word articles. Make your content readable by including subheaders, shorter two-three sentence paragraphs, and bullet points, or lists.
Give a Clear CTA – Don’t leave your readers hanging for clear direction of what you want them to do. Clearly state your CTA at the end of the blog post or article. Ask readers to become a member of your site where they can get content reserved for members only. Create content on your site that is only available at a cost. Ask the reader to clink on a link to one of your resources that are related to your article such as a PDF or email marketing.
Have you gotten your share of free publicity on the content train? If you haven’t jumped on board, what are you waiting for?
I missed the boarding call for a long time because I was unaware of how to get noticed. I was not properly marketing my content. I was not following the four steps I mentioned about writing content that converts. I posted my blog each day and had only a few loyal followers. I kept hitting a brick wall when it came to finding a new audience.
So what happened? I got frustrated and decided I needed to research how to get more traffic to my blogs and find out what I was doing wrong. I learned how to start utilizing social media the correct way—especially Twitter.
Get Your Content Noticed on Social Media
After learning how to write content that converts, I started promoting more on Twitter. Each day I promote my blog two to three times a day. I follow the 80/20 rule and only post promotional content like blog links 20 percent of the time and the other 80 percent each day is geared toward engagement with followers.
After following this strategy for several months, my content has actually been picked up by the following online news sites. Now, I did not contact these sites and pitch my blog article to them. I just posted it to Twitter the right way and they found my content.
God's Writer Girl Daily News, created by Kelly Kiggins-Lund
Self-Publishing Tips, created by Ezra Barany
Daily Book Giveaways
Posting Strategy for Social Media
So what’s the right way to post? You need to use hashtags the right way in your tweets. Just don’t go overboard with too many hashtags. I usually use no more than four in my promotional posts.
My blog content is posted once daily to Facebook. I have several different pages (in the niche marketing for my blog) that I also link the post to. Each daily post is also linked to Twitter. However, since I have started reposting the link several times throughout the day to Twitter—with varying questions or tag lines—I have seen a large increase in traffic to my blog.
I have found Facebook to be useful, but. Twitter has seemed to be more conducive to the marketing tactics that I am using.
Start following others on Twitter and you may get new followers in return. Make sure to keep an eye on how many people you are following and clean out your list every now and then. I use Unfollowspy to keep track of followers and help me unfollow others who unfollow me. You can also add accounts to a White list if you don’t want them to be unfollowed automatically by the system or manually by you.
Don’t just follow someone to follow someone and hope that you get a follow in return. Follow people that will bring useful content to your newsfeed each day. You may then find good tweets to retweet and it can bring ideas to you on things to talk about.
You can find useful links for information and networking. Also, think about using hashtag topics sometimes that pertain to your tweets, like: #romanticsuspensenovels etc. I’ve even tweeted about the topics listed in the trending section. This gets your tweets listed in sections pertaining to topic and can bring new followers your way.
Don’t forget to chat with others on Twitter and respond if someone tweets something to you. Keep track of your profile activity and if you’ve been mentioned anywhere.
Hope this helps. I’d love to know your thoughts on creating content that converts, utilizing social media—and what has worked and what hasn’t worked for you.
About the Author
Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Pandora's Box Gazette.
She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, app recommendations, and content for blogs.