Does Your Blog Meet Google’s E-A-T Guidelines for Increased Ranking?
By Joanne Troppello
I’m a professional freelance copywriter by day and novel writer by night—and I blog and manage my online magazine on the side. I work for several different content creation companies. I was recently assigned some assignments on SEO trends for 2019 and things like Google’s E-A-T guidelines for increased ranking for online content.
For some articles I write, I don’t need to do a lot of research. For others, I need to do much more research. With these articles about SEO, I needed to research because I don’t know much about this subject. I don’t mind researching for articles. It’s usually fun. I get paid to do it and I learn new things. It’s sort of like getting paid to go to school. Ok, well not exactly, but you get the idea. I’d like to share some of the information I learned. I’ll start with Google’s search quality guidelines.
About Google’s Search Quality Guidelines
You can read Google’s guidelines in their 164-page PDF if you want or you can read my article here to learn more. I’m going to write a series of articles for Pandora’s Box Gazette about SEO and other information that is shared in the Google guidelines.
These guidelines are created for use by Google’s Search Quality Evaluators who analyze online content to give page quality ratings which affect the online ranking.
Create Content That Ranks Higher
It is important that everything you write online—whether for your blog, website, or guest articles—clearly shows its purpose. A clear definition of purpose is one of the important factors that will either positively or negatively affect page quality rating. Both the Google Panda algorithm and these search quality evaluators look for the following information when ranking pages:
Main page purpose is clearly defined
E-A-T guidelines are followed
Landing pages contain quality content
Main content provider is listed
Main content provider’s reputation is good
Follow Google’s E-A-T Guidelines
Your content needs to provide value to people online. If your webpage is not providing some sort of value to users, it will not get a high page quality ranking. Google’s search quality evaluators also look for content that is deemed hateful or that could potentially cause harm. I understand that this could be good. However, the libertarian in me does not feel so good about this part of the guidelines since it could censor people Google disagrees with—like it’s been doing to conservatives. However, that’s for another article and who knows, even mentioning that fact could get my website on their blacklist. 😉
Back to business here. This is what you need to know about Google’s E-A-T Guidelines:
Expertise – This focuses on the expertise of the content creator.
Authoritativeness – This factor focuses on the authoritativeness of the content creator, the actual content, and the website.
Trustworthiness – This area focuses on how trustworthy the content creator is, as well as the trustworthiness of the content and the website as a whole.
So, focus on creating valuable content that meets these E-A-T standards if you want to improve your website ranking.
Use statistics from credible sources and make sure to include links. Ask guest authors or bloggers who have made a name for themselves in their industry to guest at your blog. This can add credibility to your site. You may not get really well-known writers at first, but try to get guests who have begun to make a name for themselves in their industry.
Add value to the reader by using bullet points, numbered lists, infographics, images, and reference links. Make sure your content is more readable by using shorter paragraphs to create a more conversational tone. You want to ensure that the user experience (UX) is good and the bounce rate (percentage of visitors quickly leaving your site) is low. AGAIN – we’ll get into tips for creating a better UX in another article.
When writing for niche topics like “Your Money or Your Life” (YMYL) make sure that you have actual expertise in the field. If you don’t, include references. Find the right people to give you quotes. Don’t forget to include your bio or bios from the writer of the content at the end of the article or blog posts. This adds to the authority factor.
Make Sure Your Time is Rewarded
This is something that I am learning about. I have wasted a lot of time writing blog posts for many years that were not optimized to meet Google’s consistently changing guidelines for high page quality ratings.
Now, it must be stated that just because you write a great piece with a superb search engine optimization (SEO) strategy—that doesn’t mean you’ll automatically rank online at the number one spot.
On a side note—yes, this article does seem a bit haphazard today, but to be fair it’s late and I didn’t eat dinner yet. You can download the WebRankStats toolbar to your laptop or PC to check your online website rank and see how many of your pages are indexed online. An Alexa ranking app is available for both Android and iOS devices so you can check your ranking on your mobile devices when you're on the go.
Just continue to write great blog posts or online articles with a good SEO strategy in mind. Promote your webpage or blog on social media. Keep going and don’t get discouraged. With consistent work and organic promotion efforts, you will see your webpage start to rank higher online.
I have seen the proof with my own website in the last few months since I’ve been changing my online strategy. It’s worked for me and it can work for you. If you don’t start somewhere, you’ll never know.
Feel free to comment below. I’d love to hear about your own experiences with SEO. And please remember to be kind. I am a beginner and have only begun to scratch the surface of the intricacies of SEO and Google’s guidelines for high page quality ratings.
About the Author
Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Pandora's Box Gazette.
She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, app recommendations, and content for blogs.