Author’s Corner: The Missing Link You Need to Succeed in Your Book Marketing Efforts



The Missing Link You Need to Succeed in Your Book Marketing Efforts

by Joanne Troppello

According to the annual report from Bowker, 1,009,188 books were self-published in 2017. That is an 8 percent increase from the previous year in which 786,935 books were self-published. That is a lot of books and that’s not counting books that are published through small presses and larger more traditional publishers.

It can get overwhelming when you self-publish your book and don’t have any help from a publisher in marketing it. Have you figured out what the missing link is that you need to succeed in your book marketing efforts? If not, keep reading. I’d like to share some motivational information that may help you keep going when you get discouraged.

The Missing Link

What’s the missing link that you need to succeed in your marketing mission for your work as an author? It’s a deep-seated need to succeed at all costs. It means you are so determined to get your book to as many readers as possible, that you will not give up when things get tough. The missing link is believing in yourself even if no one else does. It’s when you always keep your end goal in sight each day.

Dealing with Setbacks


Many times, we lose sight of the end goal. We get bogged down with the daily grind. Then we can’t devote as much time as we’d like to promote our cherished self-published book. Setbacks and stagnation can cause us to focus on where we’re at rather than where we need to go.

Discouragement is normal. However, allowing yourself to live there is not good. That will not help you advance toward your book promotion goals.

Things don’t always go as planned—that’s a given in this life. However, you need to learn to roll with the punches and reformulate your action plan as you go. Change is good, even though we don’t always want to embrace that change. If you are able to keep the end goal in sight even when change is happening, you’ll be better able to deal with the changing circumstances. Then you can move forward more easily toward success.

Motivation in Good Times

When things are going well, we sometimes slack off a bit and let go of the reigns. Don’t lose your intensity when you’re in the midst of good times and book promotion is going well. Continue moving forward no matter what the circumstances. In both good times and bad, it’s important to maintain a solid mental focus that reminds you that perseverance is needed and in order to succeed. You need to take chances.

Becoming a Risk Taker

Not everyone is a risk taker. Now I’m not talking about parachuting out of planes type of risk-taking. Every now and then you should step outside your comfort zone. Do something for your book marketing that you’ve never thought you’d ever do.

For starters, I did a radio interview several months ago. I was so nervous to do that. It went better than I thought it would. I was offered the opportunity to do an interview on an internet TV station for the same radio company, but I’ve been too nervous to accept. I need to practice what I preach and get going on that opportunity.

Stay True to Yourself

Make sure you stay true to yourself. No matter what marketing opportunities come into your life, only accept those that allow you to remain true to yourself.

Stay true to yourself in your writing as well. Write from your heart and your readers will love what you want to share with them. If they know that you’re writing from their heart, they’ll come back for more of your work. When readers love your books, they will tell their friends who like to read about your books. Word of mouth is the best kind of promotion. However, you have to earn that type of promotion by writing a book worthy of such praise.

If writing is a dream of yours and is your passion, then don’t give up. Those who give up will never succeed. True success is reserved for those who make a consistent effort and never let up.

About the Author


Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel.

She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, app recommendations, and content for blogs.

Visit her Amazon Author Page for more information regarding her books. Connect with Joanne on Twitter.


#BookMarketing #MissingLink #MarketingEfforts #Motivation

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