Should Blogging and Social Media Be Done for Fun or for Promotion?
by Joanne Troppello
I read a blog post recently written by an author who had some strong viewpoints on why authors should not blog for promotion of their books. However, they should only utilize blogging and social media for fun and the pure social aspect. I agreed with some of this author’s ideas on this subject but not everything.
Finding a Balance
I believe that authors should find a balance between using the social media networks for fun and for marketing. The author I mentioned claimed that your circle of friends will get tired of your incessant self-promotion. I totally agree with that.
However, I find that if you share snippets of the daily journey in your writing career, most of your network of friends and family will be supportive and won’t mind. Of course, if you constantly try to “sell” your books online to your social network, that could get annoying.
You should follow the 80/20 Rule when posting on social media. Engage with people 80 percent of the time and only promote your books or links to your blog 20 percent of the time.
Use social media networks but also spread your marketing over to other online forums etc. where bloggers, writers, and authors can connect with readers who are interested in your content and books.
This author also wrote that you should focus on writing your next book and leave the marketing up to your publisher. Sounds like great advice. Well, not every new or mid-list writer has the luxury of being signed with a big publisher who can push their authors’ works.
Many writers need to do a lot of their own marketing. Remember, you are your biggest fan and if you don’t market your book, you’re not going to be successful.
I do agree that you should use time blocking to limit your investment in social media. You don’t want to end up wasting time online when you should be writing or editing your WIP, working on your next stellar blog post, or completing copywriting assignments—or more importantly, spending time with family and friends. We need to find a delicate balance when promoting your books, content, blog, or website.
Connecting with Readers
This author wrote that your book will succeed on word of mouth of your readers. Well, that’s great and I truly believe that. However, you may have the best book in the world but if no one knows about it, how will anyone read it and thus spread the word.
So, for many new authors, they need to latch onto this phenomenon of using social media to network with readers and other bloggers, writers, and authors.
Blogging is great, as long as you keep in mind that you need to be informative in your information. Make sure you create high-quality content that includes statistics, links, and infographics to appeal to readers and meet Google’s Content Quality Guidelines. Follow their E-A-T guidelines for creating content that is written with expertise, authority, and trustworthiness. This can significantly improve your ranking online.
Providing valuable information to your readers—instead of bragging about yourself and your books—will cultivate a loyal readership base. Following this simple strategy of sharing your writing journey or whatever else you want to discuss on your blog—along with relevant content, will help you connect to readers. They will be repeat visitors to your blog and eventually you will get some sales for your books or whatever else you are promoting on your site.
So, do you blog and participate in social media for fun or for promotion or with an 80/20 Rule approach?
About the Author
Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, recommendations for apps, and content for blogs.