Content Corner: Use These Simple Copywriting Tips to Increase Conversion Rates

Credit: Allie Smith

Use These Simple Copywriting Tips to Increase Conversion Rates

by Joanne Troppello

The average website has a 2.35 percent conversion rate for leads clicking through the call-to-action (CTA) links. The conversion rate is 3-5 times higher for websites that rank in the top 10 percent of online searches.

You can begin implementing these tips to start increasing the conversion rate for your online content on your blog or website.

1. Write Strong Headlines that Quickly Grab the Reader’s Attention

Writing superior content is the basic building block of increasing your conversion rates. You may think this sounds like a simple solution to get more leads to sign up for your newsletter or buy your books. However, writing copy that converts is not as easy as it sounds. You can’t settle for mediocre content and hope that it converts just because you stuff it with keywords and use other optimization techniques.

Well-known content creator, Neil Patel suggests that high-quality, original content will rank higher with the new Google’s algorithm updates. Such relevant helpful content is likely to appeal more to visitors and then increase conversion rates.

Headlines are so important since approximately 80 percent of people read them. Only 20 percent of readers click through to read the content. Make sure every word you write counts so people will read your blog content.

2. Be Careful with Placement of Images and CTA in Your Content

Combine the right words, dynamic images, and the CTA in the perfect placement in your content to get the best conversion results. Craft the perfect pathway to guide the reader to want to respond to your CTA and be sent to the purchase point.

You need to find the right balance of content and visuals. It’s important that you don’t distract the reader with too many images. With the perfect mix of content and photos, you can easily help your readers hone in on the CTA. If they get too distracted from that pathway, you won’t increase your conversion rate.

3. Stay Focused on Delivering a Clear and Concise Message

Joanne Wiebe coined the term conversion copywriter because she wanted to identify the best techniques for increasing your conversion by writing better copy. If you stay on track with your messaging, that’s another significant way to increase your conversion rate. You want to deliver a clear and concise message so the reader can quickly identify your CTA and follow through.

Be persuasive without making your reader feel like you’re forcing them to comply with your CTA. You want to persuade them so that they decide to continue reading and responding to your call-to-action. When readers feel like they are in control, they are more likely to comply with what you’re asking them to do.

Credit: Yogas Design
You must be totally focused on persuading your readers to complete an action if you want your conversion copywriting to work correctly.

You may want readers to take some of the following actions:

· Subscribe to your email newsletter

· Click an internal link on your website

· Share your content on social media

· Make a product or service purchase

Always write high-quality content to maximize your powers of persuasion. You can easily apply conversion copywriting to any articles, blog posts, emails, or website content you write.

Remember to always write strong headlines and stay steadfast and strategic in image and CTA placement. Don’t stray from your message or your readers will get distracted. You want your readers to be just as focused on your message as you are.

About the Author

Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, SEO and social media, travel and lifestyle, website content, recommendations for apps, and content for blogs. Visit her Amazon Author Page for more information regarding her books. Connect on Twitter. Read more about Mustard Seed Sentinel here.

#ConversionRates #CopywritingTips #SEO #Blogging #BlogginTips #Content

Young Living Banner.Lavender.jpg
Gillette on Demand.jpg
Boxed Wholesale Delivered
Ambit Energy
Finally Family Homes.LOGO.jpg
Rakuten Ebates.jpg

© Joanne Troppello and Mustard Seed Sentinel, 2019. Unauthorized usage or duplication of any content published on this website without specific written permission from the site owner is strictly prohibited. With appropriate and specific guidance, excerpts and links may be used provided full definitive credit is given to Joanne Troppello, the contributor, and Mustard Seed Sentinel. Publication start date March 2016. MSS is a participant in the Amazon Services LLC Associates Program.

DISCLAIMER: MSS reserves the right to remove comments on articles and in the forum that are not in line with our family-friendly brand and faith-based Christian magazine theme. Please make every effort to comment on articles and participate in the chat rooms in a friendly way that is devoid of profanity and hateful speech. MSS reserves the right to decline site membership (both the free membership and paid subscription membership) to any members who are violating our requests to keep this online community family-friendly. No spam links or comments will be allowed. Spam, profanity, and hateful speech will be deleted.

Freelance content submissions are always welcome and can be submitted through the submit button on the top of the Home Page underneath the header. All submissions are subject to review and possible rejection if the content does not meet quality standards. Edits may be suggested or required for some submissions. At this time, compensation is not given for submissions. However, as the Mustard Seed Sentinel readership grows, financial compensation will be provided for freelancers who submit appropriate and acceptable content for publication, such as the following: author interviews they've completed, guest blogs, or news articles. All freelancers will have their byline listed. NOTE: Mustard Seed Sentinel is a family-friendly publication and only appropriate faith-based content will be accepted.

This magazine is available for free online.

If you like our content and want to support

this publication, feel free to donate below.

Our paid subscription page is for paying members only. Engaging content, educational information, and interactive activities like webinars, as well as podcasts, are available for these paying members.

Publication of Mustard Seed Marketing Group, LLC