Use These Simple Copywriting Tips to Increase Conversion Rates
by Joanne Troppello
The average website has a 2.35 percent conversion rate for leads clicking through the call-to-action (CTA) links. The conversion rate is 3-5 times higher for websites that rank in the top 10 percent of online searches.
You can begin implementing these tips to start increasing the conversion rate for your online content on your blog or website.
1. Write Strong Headlines that Quickly Grab the Reader’s Attention
Writing superior content is the basic building block of increasing your conversion rates. You may think this sounds like a simple solution to get more leads to sign up for your newsletter or buy your books. However, writing copy that converts is not as easy as it sounds. You can’t settle for mediocre content and hope that it converts just because you stuff it with keywords and use other optimization techniques.
Well-known content creator, Neil Patel suggests that high-quality, original content will rank higher with the new Google’s algorithm updates. Such relevant helpful content is likely to appeal more to visitors and then increase conversion rates.
Headlines are so important since approximately 80 percent of people read them. Only 20 percent of readers click through to read the content. Make sure every word you write counts so people will read your blog content.
2. Be Careful with Placement of Images and CTA in Your Content
Combine the right words, dynamic images, and the CTA in the perfect placement in your content to get the best conversion results. Craft the perfect pathway to guide the reader to want to respond to your CTA and be sent to the purchase point.
You need to find the right balance of content and visuals. It’s important that you don’t distract the reader with too many images. With the perfect mix of content and photos, you can easily help your readers hone in on the CTA. If they get too distracted from that pathway, you won’t increase your conversion rate.
3. Stay Focused on Delivering a Clear and Concise Message
Joanne Wiebe coined the term conversion copywriter because she wanted to identify the best techniques for increasing your conversion by writing better copy. If you stay on track with your messaging, that’s another significant way to increase your conversion rate. You want to deliver a clear and concise message so the reader can quickly identify your CTA and follow through.
Be persuasive without making your reader feel like you’re forcing them to comply with your CTA. You want to persuade them so that they decide to continue reading and responding to your call-to-action. When readers feel like they are in control, they are more likely to comply with what you’re asking them to do.
You must be totally focused on persuading your readers to complete an action if you want your conversion copywriting to work correctly.
You may want readers to take some of the following actions:
· Subscribe to your email newsletter
· Click an internal link on your website
· Share your content on social media
· Make a product or service purchase
Always write high-quality content to maximize your powers of persuasion. You can easily apply conversion copywriting to any articles, blog posts, emails, or website content you write.
Remember to always write strong headlines and stay steadfast and strategic in image and CTA placement. Don’t stray from your message or your readers will get distracted. You want your readers to be just as focused on your message as you are.
About the Author
Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, SEO and social media, travel and lifestyle, website content, recommendations for apps, and content for blogs. Visit her Amazon Author Page for more information regarding her books. Connect on Twitter. Read more about Mustard Seed Sentinel here.