5 Secrets of Successful Business Owners
by Kristi Crosson
I see exhausted business owners all the time. They work morning, noon, and night, and you’d think with all that work, that they’d be bringing in a pretty penny. Sometimes it’s quite the opposite. Sometimes based on the number of hours they work, they are making less than minimum wage and they are so tired.
While I know it takes time to start a business, I also know that there are efficiencies and “secrets” that many new business owners don’t know when they are first starting out.
Here are my top 5 secrets to help you as you start a new business on your new business venture:
Secret #1: Successful Business Owners Don’t Let Social Media Run Their Lives.
The main issue I see small business owners dealing with when it comes to time management is they spend almost all of their time ON social media for their business. Before you tell me that social media is essential for small business, I want to tell you that it’s not. What’s essential is knowing where your particular audience is “hanging” out and being able to leverage all the tools at your disposal to reach them.
Social Media may or may not be part of your plan, but the thing is, unless your business is social media, you don’t need a social media presence on EVERY platform. When you are first starting your business, pick 1-3 platforms and post regularly on them. Use a scheduling software to make this process super easy. Many companies offer a free version so you can get started without needing to pay.
Secret #2: Successful Business Owners Don’t Do Everything on Their Own.
There comes a time when you will need to invest in either hiring people, or buying software to automate certain aspects of your business. This is called outsourcing or delegating and it frees up your time to help you do more of the money-making activities you need to grow. But it costs money. Have you heard the adage that “it takes money to make money”? Well it’s true. If you want to make more money, you need to be willing to invest some money.
Secret #3: Successful Business Owners Don’t Worry About Doing What Everyone Else is Doing.
If you find yourself wanting to implement some new strategy or shiny new software evaluate your motivations first. Are you doing it to be one of the cool kids? Or are you doing it because it’s the best decision for YOUR business. Don’t get so caught up in the latest greatest gadgets and software that you lose sight of making wise business choices. And this is coming from a former professional photographer who loves shiny new things, lol.
Secret #4: There are No Shortcuts to Success.
While I know it may seem like some businesses appear to pop up overnight, often there are years of preparation that you didn’t see. The road to a successful business is long and bumpy, with some roads being longer and bumpier. It’s okay if your business isn’t an overnight success. Don’t buy the lie that you can shortcut work and time to make your business take off. Consistency, flexibility, and time will be your best allies as you step out in a new business venture. And if you have to BUY a shortcut, you’re probably going to get duped.
Secret #5: Successful Business Owners Learn to Take Breaks.
Yep. I said it. You need rest. If you want to be the best possible version of yourself in your home, your family, and your business, you need to take breaks. Maybe it’s just a day when you set your email to an out of office, or it’s a lunch break where you leave your phone at home. Maybe it’s investing in a Christian conference or something just to refresh your soul.
And here’s my biggest secret of all: THERE ARE NO BUSINESS SECRETS. There are best practices, and there are business truths, but like the Bible says, there is nothing new under the sun. Create a great product or service, price them to make a profit, find out where your target market is hanging out, and sell your stuff. That’s business. If you’re not selling, you’re not running a business, at that point, it’s just a hobby.
About the Author
Kristi Crosson is a writer and photographer and homeschools her three children, ages 8, 4, and 2. She is in the process of writing her first book, a personal story about God’s goodness in the midst of heartache and impossible situations.
Her background includes work in communications for a large Christian non-profit and freelance writing for hundreds of businesses on social media and blogs.
She has more than 15 years of ministry experience serving in the church and learned valuable leadership skills that she applies to her life and businesses. Kristi has a huge heart to fight human trafficking and see women experience God’s love in powerful ways.
When she is not busy with her businesses or her family, she enjoys creating art, playing music, singing, and hiking. And somehow manages to "do it all". Don't be fooled. In getting real, she'll share about how she manages her day to day work in business and homeschool.
You can read Kristi’s column, Getting Real with Kristi on the 3rd Tuesday each month here at Mustard Seed Sentinel.