Marketing Corner: Rome Wasn’t Built in a Day

Updated: Jun 18, 2019



Rome Wasn’t Built in a Day

by Joanne Troppello


I recently came across an article written by Jane Friedman, The No. 1 Component of an Effective Online Marketing and Promotion Strategy. The article was published in 2010. So, some of the references to social media strategy may be considered outdated. However, the general concept of having your own online hub to drive traffic to, remains true today.


Online Hub


The ideas in the article were encouraging to me because Ms. Friedman wrote about how social media and online marketing can help authors in their book promotion. However, creating a viable online “hub”—like a website where people can find you and become a follower of your blog—takes discipline and hard work, as well as time.


Rome wasn’t built in a day. Your popularity as an author won’t happen overnight, unless you catch a BIG break. Still, that big break won’t happen without discipline and consistency.


Ms. Friedman mentioned that as authors continually work toward keeping their online presence strong, their efforts will pay off in the long run. You’ll organically grow your readership base with new readers, fans, and followers. With this increased publicity, you can find new writing jobs and publishing offers.


Consistent High-Quality Content


The crux of the issue is that authors need to consistently create high-quality content—whether books, blog posts, articles, or other content writing. If not, then all of their efforts will be in vain. Continue writing interesting blog posts that meet Googles quality E-A-T Guidelines for expertise, authority, and trustworthiness. Make your content relevant and reader-friendly and don’t give up.

The only way to fail, is to fail to try—and to give up trying to succeed if you don’t see immediate results.

Consistent Brand Promotion


Consistently promote your brand with an omnichannel approach through all social media channels and email marketing etc. Ms. Friedman calls every time you post a Facebook status update, a tweet on Twitter, a blog post, or a comment on a blog or forum—or any time you post something online, that you are “making an impression.”


I like that concept. It shows the importance of every time you post online that you need to make it count. Be hypervigilant that you aren’t simply reacting to comments online but are responding in a way that promotes your brand with another positive impression.


There is always going to be someone watching your content online.


Drawing People In


Ms. Friedman writes, “If people are entertained, informed, or fascinated by something you’ve done online, they’ll be curious and want to know more about you.”


That is where your online hub comes in. It’s important to have a good website or blog where those interested people can find you and start to follow your work and your writing career.


The advice from Ms. Friedman’s article resonated with me in a strong way. It is so relevant with the current direction that I have taken my magazine in. Just last month, we changed the name from Pandora’s Box Gazette. We are now called Mustard Seed Sentinel.


We are focusing more on publishing high-quality, relevant content that readers want. We upgraded to the new blog platform, so the website speeds have significantly increased. The new design is more streamlined and reader friendly.


Readers need to become site members (for free) in order to comment on articles. We’re using the new Wix app so readers can have a more enhanced user experience (UX) when reading our articles, interacting in the online forum, and they can now create their own chat groups on the app.


Every day is a new learning experience and I try to view life that way. I hope you are enjoying the content on our magazine. We love to hear from our readers. Please feel free to comment.

About the Author


Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, recommendations for apps, and content for blogs.


Visit her Amazon Author Page for more information regarding her books. Connect on Twitter.



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