How to Wisely Use the 280 Characters on Tweets on Twitter
By Joanne Troppello
Have you been struggling with promoting your blog on Twitter? If so, then this article is written specifically for you.
In the last two years, Twitter has seen significant growth with an increase of 6 million new monthly users. That is a high number of new users for the Twitter platform.
Make the most of every tweet. You only get 280 characters per tweet. Check out these steps on how to improve your engagement and promotion strategy on Twitter.
Use these Steps to Create Dynamic Tweets on Twitter
Did you know that there are approximately 336 million active Twitter users each month. That’s a lot of people. It can seem overwhelming when you’re trying to make your mark and get a tweet to go viral.
1. Play Nicely When You’re in the Twitter Sandbox
Make your interaction on Twitter conversational in tone. Don’t sound robotic. Speak your mind but steer clear of insulting other users or being offensive. Remember, you want to gain followers, not lose them.
If people start trolling you, don’t engage. You can simply block their profile from being able to see your tweets and they can’t contact you. You can mute conversations or tweets. You have control of your Twitter experience. Be nice and most people will reciprocate.
2. Follow the 80/20 Rule
If you promote your blog posts all day long on Twitter, you are not going to increase your following. People see that as spam and don’t want any part of that.
Follow the 80/20 Rule. You should engage with followers and other accounts 80 percent of the time. Only promote your blog or other links 20 percent of the time. This may seem counterintuitive when you’re trying to promote your blog, but it isn’t.
Most of the people on Twitter want to engage with others. They’re not on this social media platform to promote anything. You need to cultivate “relationships” with people on social media so that they come to respect you. Soon enough, you’ll be gaining new followers and make connections with other bloggers.
Twitter is more fast-paced, unlike Facebook. You can tweet more often than post on Facebook. Tweet several times a day—like up to 30 times—but make sure you are retweeting others in your network. Then they will start retweeting your content.
I’ve been on Twitter since 2010. I used to automate my content and following through TweetAdder. Last year, Twitter said automation was no longer allowed. Once I started applying these principles six months ago, my following grew from 2,500 to 13,100. What I’m writing here really works. Engagement is better than promotion.
3. Stay Connected to Your Followers
Stay relevant with current events. Tweet about things that matter to you and your followers. When you tweet relevant content, that increases the chance of engagement with followers.
Check out the National Day Calendar to find relevant days that you can tweet about. For example, October 14th is National Dessert Day. If you like desserts, you can tweet about your favorite on that day.
Stay relevant with your followers by using hashtags. Remember that the life of a tweet is very short, only seconds. Unless it gets replied to or retweeted. Using hashtags can bring new life to the tweet.
When you use the right hashtags, that can increase the impressions—or views—of the tweet. You can see trending hashtags each day to see if you’re interested in tweeting about any of them.
Third-party applications like RiteTag, Sprout Social, and Trendsmap can give you a more in-depth view of trending hashtags.
4. Write Compelling Tweets
You want your tweets to add value to your follower’s lives. You can do that by showing your unique personality. If you see life as a glass half-full type of person, share positive and inspirational content. If you’re more sarcastic and enjoy getting a laugh, write witty tweets.
Compel people to follow you because you are providing content that has a purpose and means something. Follow magazine accounts that interest you and retweet informative articles. Comment on the retweet with a short explanation of why you liked the article.
Tweet helpful information like apps for writers or bloggers that you have used. Foster goodwill among you and your followers and the network of bloggers you’re developing.
5. Tweet Only After You’ve Thought It Through
Sure, some people tweet whatever comes to mind, without thought to the consequences. However, if you are a blogger who wants to build a respectable reputation, you need to think before you tweet.
You don’t want some rash reply to come from you in response to a negative comment by someone. With the current social and political climate, you’re likely to get blocked and/or reported by someone. That can possibly get your account suspended temporarily or permanently.
Now, that may not be the end of the world for some people using Twitter. However, if you’re trying to build a following on Twitter to increase your blog readership, you need to play by the rules, be a thoughtful tweeter, and respect other people.
If all else fails, start an account on Parler. They don’t censor people—especially conservatives—like Twitter and Facebook and other social media platforms have done. I started an account on Parler, in case I ever get permanently suspended from Twitter. For more on the platform vs publisher debate, see this article in The City Journal.
About the Author
Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, recommendations for apps, and content for blogs. Visit her Amazon Author Page for more information regarding her books. Connect on Twitter. Read more about Mustard Seed Sentinel here.