Social Media: Use Three Simple Formulas to Enhance Your Social Media Content

Credit: George Pagan III

Use Three Simple Formulas to Enhance Your Social Media Content

by Joanne Troppello

There are 3.26 billion individuals that use social media each day on their mobile devices. That is a huge untapped resource of potential readers for your blog. Of course, you need to hone your content to your specific target audience.

Having an action plan in place can help you increase your reach on social media. Review the following three basic formulas to see which one or ones you’d like to integrate into your social media content writing strategy.

1. Solve Problems with Your Social Media Content

Improve your engagement on social media by writing posts that solve problems for your followers. Describe a problem your followers may have and detail a simple solution for it.

Get in touch with the “pain points” of your followers.

· For example, as a blogger, you have something that your followers need. You have knowledge of your field of expertise. Get in touch with various groups of followers such as fellow writers, bloggers, or readers. Offer blogging or writing advice. Offer a giveaway such as an ebook or gift card.

2. Stimulate Curiosity in Discovery in Your Followers

People are overwhelmed by information these days. We get emails, texts, notifications from social media posts, and live with a 24-hour news cycle. The readers you are trying to find are also overwhelmed with the same information each day. It is easy for your social media posts to get lost amidst the constantly changing information they digest daily. You need to make a consistent, daily effort to ensure that your content stands out from the crowd.

Stimulate curiosity in your followers to want to discover more about you and your blog. Provide just the right amount of information to whet the appetite of your followers. Just don’t give everything away at once. You want to draw them in to your blog. Getting blog subscribers is your main goal. Don’t forget that.

· For example, share a snippet of how your website ranking has been organically rising in rank. Share how you have been learning some great tips about how to grow your blog readership. Sharing this type of information can spark an interest in discovery. People will start to become interested in what you are offering and they’ll click your “read more” link.

3. Cultivate Reader Engagement by Asking Questions

It seems simple but asking a question on social media platforms like Twitter can spark a discussion. Now, be prepared. Not every question will get a response. However, I have had success with this step. Some questions have gotten a lot of responses. For example, maybe you wrote a Top Ten List about some famous quotes from authors. Promote that blog post with a question like in the following tweet.

· #WritingCommunity Does anyone have any favorite quotes from famous authors to share? My favorite quote is from C.S. Lewis: “You can’t get a cup of tea big enough or a book long enough to suit me.” Read more quotes from famous authors here.

Solve problems for your readers. Stimulate their curiosity so that they want to get to know you more. Engage with them by asking questions.

About the Author

Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, recommendations for apps, and content for blogs. Visit her Amazon Author Page for more information regarding her books. Connect on Twitter. Read more about Mustard Seed Sentinel here.

#SocialMediaContent #SocialMedia #Twitter #Facebook #SocialMediaPromotion

Young Living Banner.Lavender.jpg
Gillette on Demand.jpg
Boxed Wholesale Delivered
Ambit Energy
Finally Family Homes.LOGO.jpg
Rakuten Ebates.jpg

© Joanne Troppello and Mustard Seed Sentinel, 2019. Unauthorized usage or duplication of any content published on this website without specific written permission from the site owner is strictly prohibited. With appropriate and specific guidance, excerpts and links may be used provided full definitive credit is given to Joanne Troppello, the contributor, and Mustard Seed Sentinel. Publication start date March 2016. MSS is a participant in the Amazon Services LLC Associates Program.

DISCLAIMER: MSS reserves the right to remove comments on articles and in the forum that are not in line with our family-friendly brand and faith-based Christian magazine theme. Please make every effort to comment on articles and participate in the chat rooms in a friendly way that is devoid of profanity and hateful speech. MSS reserves the right to decline site membership (both the free membership and paid subscription membership) to any members who are violating our requests to keep this online community family-friendly. No spam links or comments will be allowed. Spam, profanity, and hateful speech will be deleted.

Freelance content submissions are always welcome and can be submitted through the submit button on the top of the Home Page underneath the header. All submissions are subject to review and possible rejection if the content does not meet quality standards. Edits may be suggested or required for some submissions. At this time, compensation is not given for submissions. However, as the Mustard Seed Sentinel readership grows, financial compensation will be provided for freelancers who submit appropriate and acceptable content for publication, such as the following: author interviews they've completed, guest blogs, or news articles. All freelancers will have their byline listed. NOTE: Mustard Seed Sentinel is a family-friendly publication and only appropriate faith-based content will be accepted.

This magazine is available for free online.

If you like our content and want to support

this publication, feel free to donate below.

Our paid subscription page is for paying members only. Engaging content, educational information, and interactive activities like webinars, as well as podcasts, are available for these paying members.

Publication of Mustard Seed Marketing Group, LLC