Use These Tips to Write Superior Online Copy
by Joanne Troppello
Content plays a vital role in making sure that your blog or website ranks higher in search engines. When writing articles, blogs, or landing pages for your website, the word length needs to cover a wider context base instead of shorter copy.
How to Write Superior Online Content
You will start to organically increase your SERP ranking when you start to become smarter in your copywriting efforts. Read through the following copywriting tips and consider implementing them into your online blogging strategy.
1. Content length is a main factor included in Google’s algorithm which ranks websites. Write superior quality content for each blog and website page so you increase the possibility of getting a higher SERP.
Online content such as blog posts and website pages which have higher word counts such as over 1000 words tend to rank higher. However, it is important to avoid boring your readers. Bored readers quickly leave the site, increasing your bounce rate. That’s bad for your ranking. You want readers to stay on your site for as long as possible. Provide relevant information that is reader-friendly.
2. Start targeting personalized online searches by getting localized with your content. Local searches are getting more popular today. Many internet searches are completed by individuals searching for restaurants, shops, and other places with “near me” in their keywords.
Some personalization factors to consider for people searching online include their current location, language, and their browsing history. All content published on the internet should always provide relevant information that is helpful to users and answers their online searches. Unless you want to remain totally private, like most bloggers do—you should provide some form of contact information such as an address, if your website represents a business. This is not as relevant for bloggers, writers, and authors.
However, it is important to note that you shouldn’t overly saturate your content with localized keywords. Oversaturation of localized keywords will negatively impact your Google ranking.
3. Mobile-friendly content is important in improving your online ranking. Mobile devices are being used more often by people to check websites and read blog posts. If your site is not optimized for mobile viewing, readers will leave. That could negatively impact your online ranking.
4. Before you start writing a blog post, think of the keywords you want to rank for online. You need to have a strategy in place and not leave it to chance. There needs to be a method to your madness—not just some haphazard word vomit on the page.
It is important to place the keywords in your title or main heading, as well as in any subheaders. Add the keywords naturally into the content and in the meta description. Just remember never to oversaturate the content with the keywords. Your content has to be readable otherwise readers will leave. Google is all about the readers who search online. They want to make their user experience (UX) great. That’s why if your blog or website doesn’t provide a superior UX, it won’t rank as high.
5. Don’t get too focused on SEO. Sure, that’s very important. However, you don’t want to lose your edge as a creative writer. Remember, Google places high value on creativity and original content.
Today’s online reader is oversaturated with online content. You need to find a way to stand out, while following all of Google’s quality content standards so that your blog or website ranks higher and gets into the hands of new readers.
Write content that will rank well with the updated Google algorithm. Take your time and craft content that is detailed enough yet doesn’t overwhelm the reader. When it pertains to you, write localized content for those personalized “near me” searches. Make sure your site is mobile friendly and find the right balance with integrated keywords. Focus on one or two keywords and long tail keywords in approximately 20 percent of the overall content.
About the Author
Joanne Troppello is a published author of 3 inspirational fiction novels and the Publisher and Editor-in-Chief of Mustard Seed Sentinel. She has experience as a freelance writer in topics such as marketing, retail marketing, health and wellness, internet and media, travel and lifestyle, website content, recommendations for apps, and content for blogs. Visit her Amazon Author Page for more information regarding her books. Connect on Twitter.